Rolex is one of the elite luxury brands of swiss watches. They are also a leader in luxury watches for men and women, and many consumers of Rolex consider their timepiece a status symbol. Indeed, in 2007, Business Week magazine ranked Rolex watches as the number one most valuable global brand.
However, did you know that while now based in Geneva, Switzerland and considered a Swiss watch manufacturer, Rolex watches was actually founded in England? In 1905 Hans Wilsdorf and his brother in law started the company that would become Rolex. It was not until 1919 that the pair moved the business to Geneva where it remains headquartered to this day.
To this day, Rolex is considered one of the world’s most preeminent watchmakers. Among the Swiss watch company’s many impressive innovations are the following achievements:
- The first waterproof wristwatch “Oyster”, 1923
- The first wristwatch with an automatically changing date on the dial
- The first wristwatch with an automatically changing day and date on the dial
- The first wristwatch case waterproof to 100 m (330 ft)
- The first wristwatch to show two time zones at once
- The first watchmaker to earn chronometer certification for a wristwatch
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